Lead and Copper
Proactive Customer Education about Lead in Drinking Water
Is More Effective than Reacting to Misinformation and Scare Tactics
It’s time for water utilities to go on the offensive about the great work they’re doing to protect public health and deliver safe drinking water. Utilities have several tools available to educate the public, elected officials, and the media. FRWA has has listed some of these tools for your use to set the record straight and posted them on our webpage in addition to the AWWA Lead Resources webpage (https://www.awwa.org/resources-tools/water-knowledge/lead.aspx).
The media and most individuals do not understand the complexities of the lead and copper rule, scientific issues, or risk levels. Many folks just do not have the training necessary to understand these issues. So it’s up to us to be progressive and provide clear, concise, and understandable answers to our customers! Let's take the message to them.
Individuals tend to remember and believe the negative press about drinking water – whether it’s about the water crisis in Flint Michigan, misleading filter commercials, news reports, or misinformed friends and neighbors. They have been lead to believe that the water system is the culprit when it is highly likely their own plumbing may need to be replaced.
These documents can be used for news releases, bill inserts, handouts, Tweeted, posted on Facebook, and your website, provided to customers, schools, etc.
Handout from Florida/Alabama Conference